Many people would ask for the best way to build web traffic. One of the most popular ways to get the web traffic on your page to skyrocket is to look into some form of search engine optimization and advertising. While advertising can be somewhat expensive on certain high profile websites, one affordable option for advertising is through Facebook. But because of this reasonable rate for advertising, it is hard to tell if Facebook advertising actually works to increase web traffic.

Facebook advertising works for sure! Look how big it is and it`s growing…

• You can compare websites in Google Trends

In reality, Facebook traffic works remarkably well to do just that. Facebook advertising doesn’t have to stop at just buying into Facebook advertisements and identifying who to target your advertisements at. There are also free ways to organically advertise your web page, product/service or business through Facebook to increase your web traffic.

How does it work?

Buying advertising space on Facebook can be done quite reasonably. Many web domain hosting companies will also give out free advertising credits with Facebook just for registering your domain and choosing their hosting package. You can use these free advertising credits or enter in your credit card on the Facebook advertising setup to create your ads which will be displayed alongside a regular Facebook page or when a Facebook user checks their newsfeed or profile.

Check out also this funny but educating video about facebook ads

The great thing about Facebook, is that each user enters in a large amount of demographic data without even realising it. Likeminded people connect over social networks and users will have to enter their interests, age, gender and geographical location in order to have an engaging personal profile. Because all of these are already listed, you as an advertiser can then target individual advertisements directly to a target market using the demographic data that is already present on Facebook.

• To learn more about facebook advertising read this article: 10 Rules For Advertising On Facebook

By entering in the target market you would like to have you ads displayed for, you can save a bit of your ad budget and only display ads to people who might be in your target market. As you will only be showing your ad to people within your target market, it can only result in more web traffic for a smaller advertising budget.

Another way to promote your service over the network to increase web traffic is to create a business or fan page for your webpage on Facebook. By creating a fanpage or business page you will be able to have people follow you and actively engage a fan base/ customer base on Facebook. From here you can post updates with backlinks to your website which will work to generate even more web traffic once you start to gain a loyal customer following on Facebook. Links and updates that you post can then be shared by anyone across their entire social network of friends, generating potentially hundreds of backlinks and increasing your web traffic exponentially.

 
As you can see, Facebook is an indispensable tool for any website creator. Because Facebook has millions of users, this could potentially be millions of people to advertise your website or products to. By using both Facebook pages and Facebook advertising you can work to really increase your web traffic.